We spend thousands of dollars annually printing and mailing sales collateral to our distribution channel, but I know only 5% of it is ever read.



We have great products and services, but no mindshare. We need a way to break through to our sales channel.

We distribute content in a variety of formats and mediums, but everyone struggles to find it, when they need it.






If you need a cost effective and efficient way to aggregate and distribute content to your distribution channel, employees or constituents – we can help. In fact, we guarantee it!

Instant Axcess is a powerful web-based content management and training tool that streamlines content aggregation, distribution and consumption of vital product information. Your brand message and product information are easily accessible from one location by everyone you’re trying to reach.

Instant Axcess also provides incentives for your distribution channel to consume your content and provides the ability to test their product knowledge. Real-time reports indicate how many have read the product information and how well they understood it. Instant Axcess makes content less expensive to distribute and easier to find, while increasing mindshare. And that means better results for everyone.







Situation

Microsoft product evangelist, David Baliles, needed a more effective way to reach his distribution channel of 500,000 development partners worldwide with vital product information. Initially, Microsoft had been providing necessary resources through a variety of means such as the web, email, U.S. mail and video conferences. But managing this information became challenging, resulting in resellers calling David to ask where they could find needed resources such as technical manuals, spec sheets, video conference recordings etc. Mr. Baliles found himself struggling to keep up with the information requests and many Microsoft resellers were using outdated information. Time was being wasted, clients were not getting the service they expected and sales were being lost.

Solution

Microsoft deployed Instant Axcess to streamline content aggregation, distribution and consumption. Now, all types of content (i.e. PDFs, Videos, Audios, RSS feeds, presentations, and web-sites) can be bundled into a single and easy to find “content folder”. Mr. Baliles simply identifies vital product information, bundles it into a content folder, and distributes it via Instant Axcess. The Microsoft Development Network channel now has one location to find all needed product information.

Result

The Microsoft Development Network solution providers quickly adopted this new way to access the product information they needed. They simply go to the Instant Axcess portal and select the content folder they need. No more Google searches, no more phone calls, just quick answers. Clients are getting the right information and great service. Microsoft eliminated the time and cost associated with answering phone calls and mailing product information and best of all they increased sales by 20%.